CONTENT STRATEGY

Engage with your audience and drive brand loyalty.

The most powerful stories happen in the mind of your audience. We can help you connect your brand’s voice when developing content and drive engagement.

We help you connect the dots between content and the business impact by taking a content strategy from good to great. Our winning formula have helped businesses turn leads into sales, customers into brand advocates.

01. Content Audit

Page-level keyword & content analysis

Content gap opportunities

Undiscovered content marketing opportunities

02. Strategy Roadmap

Design a content flow for your site, from title to lead-in copyy to navigational elements. We also look into content structure by optimising for page segmentation and topic targeting.

  • Audience discovery, needs and painpoints
  • Content goals and ROI potential
  • Content optimisation scope
  • Content gap & opportunity analysis

03. Content Assets

Develop linkable content assets and optimise for search.

  • On-page optimisation: looks at site architecture to optimise for search, beyond content elements
    • thin content
    • duplicated content
    • metadata
    • keyword-to-landing page mapping
  • Targeted keyword research
  • Content layering
  • Internal linking
  • Competitive content analysis